shakira payne / communications & sustainability manager /sonos / Uk

Shakira Payne is Communications & Sustainability Manager for Sonos in UK. In her role, Shakira oversees media communications across the UK and Ireland, leading local campaign strategies, executing global launches and supporting cross-functional brand initiatives.

Prior to Sonos, Shakira developed a career working across independent projects focused on music, streetwear culture, social impact, contemporary art and global campaigns with brands such as Adidas, Redbull, Coca-Cola, Nokia and more. Gaining invaluable experience in-house, in-agency and also launching her own boutique communications agency in 2012, this deep insight helped expand her understanding of business and the changing landscape of integrated communications.

Shakira has been at Sonos since 2015 launching campaigns such as; Sonos Studio, Music Makes it Home, You’re Better Than This, Sonos London Store, Soundwaves.

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